A Few Words...


In order to grow your business, we need to grow your thinking

SME Grid


Constructed Development Theory focuses on how we construct our thinking in the moment and how aware we are of this construction.

From an SME perspective how aware we are of our thinking impacts the type of business we create. The grid above gives a small portion of a development grid for entrepreneurial thinking and hoe it impacts their thinking about business, their level of self-insight, sales values, need to control, communication style and more.

Ideas such as Super’s (1957) Five Stages of Career are no longer relevant as so many people choose to change careers throughout their lives due to a multifaceted response to environment, tehcnology (Griffith & Neale, 2001), increases in the variety of careers over the lifespan and shortening times spent in careers (Mainiero & Sullivan, 2006), Flexibilisation of labour and the increase in zero hours contracts and part-time work among adults (e.g. Askenazy, 2004), familial and other factors that were not conceived of by Super when he created his theory. Unfortunately, this theory is still taught in universities today.

A different approach was put forward by Hall in 1975 called The Protean career (Hall (1975, 2002) which is a process managed by the individual, not the organisation. It is linked to experiences in education, training, working in several organisations, changes in professional/occupational field and so on. It is more a values-driven approach, where success is intrinsic not extrinsic. A person’s default values are freedom and growth.

As you can see, the Thinking Style for someone with this approach to work is going to be completely different to someone who settles for peace and pay with middle management in the NHS, for example. And it is this Thinking Style that can be deconstructed by CDT in order to tweak one’s thinking in the moment to make qualitatively better business decisions.

This is why the Thinking Qoutient tool is an invaluable guide to cognitive growth, as that precedes business growth.


Grow Your Business Today!

What is the difference between a small business and a medium-sized business? The size of their thinking!

Start thinking like a successful business owner, and develop your sense of awareness until your business has become what it deserves to be!