Would you like to coach people – and help them get more out of their lives?

If so, why not become a Constructed Developmental Coach? This is a level above a normal coach. There are far too many companies issuing certificates for Life Coaching qualifications provided you have attended for the whole weekend course. At CogniLibro, we want to do away with this type of charlatanism in favour of a more Dynamic Intelligence approach to developing clients.

It’s important and fulfilling work. Your clients don’t rely on you to give them direction. That’s the standard definition of a coach. Often they’re talented people who simply don’t see their habituated patterns, and they need an MCO to point them out.

Sometimes, your client doesn’t recognise their Thinking Style, and are pursuing the wrong career for them.

All too often, they’ll tell you what they want out of life – within moments of your first meeting. Sometimes, they’re just looking for an impartial outsider to say, “Yes, it’s OK to make that change.”

But many don’t know what’s wrong with their lives. They just feel that they’re dissatisfied. It could be their work. Or their marriage. Or their lack of spare time.

Some people want to slow down, but don’t know how. Others want more time for themselves.

And so, armed with our strategies, you can inspire them to change their lives for the better.

Life coaches are special

Life coaches are a special breed of people. They’re skilled and caring people. They have an excellent standard of living. Their work is intellectually demanding, and they work on a close and intimate level with their clients.

What is coaching?

Life coaches help people to achieve their goals.

  • Some clients are stuck in a bad relationship. Others are in a dead end job, or are suffering stress at work. Others are having difficulty in their family relationships.
  • While some are in debt, and can’t see a way out.

As a life coach, you can unblock these problems, liberate these people, and set them on a new course. What could be more exciting!The market is vast.

At one time or another, everyone needs advice.

And the people who are closest to the client are usually too close to the problem. They can’t see it with fresh eyes, the way you can.

A complete course

We give you the tools and techniques you need to help people as a life coach. The course is crammed full of activities, suggestions, tips and ideas that you can instantly use with your clients.

We explain how to set up your own life coaching practice. We show you how to launch and market it, and how to win clients. You’d be surprised how many courses don’t cover this adequately.

Life coaching is very flexible. You can coach people by phone, by email, and by face-to-face meetings.

And the easiest way to become a life coach is to enroll on our online course, the Diploma in Life Coaching. It contains everything you need to know about coaching.

What’s more, the course is flexible. You can start whenever you want. You can take as long as you need. And whenever you have a query, you can phone a course advisor or email your tutor.

Two guarantees

It’s hard to know whether the course will suit you. And you probably have lots of unanswered questions. If you call us on 0800 781 1715 in the UK, we’ll try to answer your queries.

But we also offer two guarantees: if you don’t like the course (for any reason), just email us to cancel at any time within 60 days of receiving your pack, and we’ll refund your course fees.

And if, 90 days after successfully completing the course, you have sought and failed to find work as a freelance life coach, we will also refund the cost of the course.

Why do we give these refunds? Because we don’t like to part on bad terms (life’s too short). And we’d prefer you to say nice things about us.

But, you ask, does anyone actually claim a refund? Absolutely! Around five per cent of our students ask for their money back each month. And we’re happy to pay them, because we know that the best course in the world won’t suit every single person.

How busy do you want to be?

Some life coaches like to have just one or two clients. Others like to work all hours of the day and night. As a life coach, you can easily earn $40,000 (£25,000) a year. Some coaches earn $300 (£200) an hour.

There are very few costs. You need a telephone (so that potential clients can ask about your services). And remember that tele-coaching is a big growth market. You need internet access, if you want to provide web-coaching (another growth area). And you need a quiet living room, study or den where if you decide to offer face-to-face coaching.

Some life coaches rarely even see clients – the work comes down the telephone! Virtually every penny you earn is profit.

Moreover, they aren’t eager to delegate work to other people. Because they don’t trust others to do it right.

And they don’t want to train someone else who will then become a competitor in their area.

They get deluged with requests from people who want to become their assistant. (So if you applied, you’d get trampled in the stampede.)

So the fact is – you can’t learn from other people.

The Modules

1. The Role of the Coach

What does coaching involve? How did life coaching start? Why be a life coach? Growth of stress. How coaching compares with therapy. Coaches don’t provide answers. The different types of coaching. Telephone coaching. Email coaching. Face to Face coaching. Understand yourself.

2. Setting up as a Life Coach

How to get started. Using a telephone and answerphone. A life coaches equipment.Transport. A place to work. Face to face coaching – where to practice? Useful reading. What skills do you need? How to assess your strengths and weaknesses. Getting prepared.

3. Your Clients

Typical client concerns. Concerns at different ages. Barriers to change. Understanding a client’s problem. Methods of tackling clients’ concerns.

4. Introduction to Neurolinguistic Programming

What is NLP? History of NLP. Definitions of NLP. Presuppositions of NLP. Ethics of NLP. Four principles of NLP. Rapport, developing it. Goals: POSERS or SMART. Filters: VAK(OG). Metaprograms. Modelling/ Milton System. TOTE. Time Lines. Frames.

5. Changing the Client’s Behaviour

Changing the client’s perceptions and values. Step out of your comfort zone. Self belief. Changing the client’s self image. Negative thoughts. Fatalism. Fear of failure. Self deception. Preconceptions, Procrastination. Strategies for change. Visualisations. Persistence. Getting the client to take action. Gap analysis. SMART goals. Format for setting goals and identifying achievements.

6. Coaching the Client for their Career

The client’s problem at work. Getting it down on paper. Questions to ask about work. Understanding the client’s goal. The clients attitude towards their present job. Standing up to the boss. Becoming independent. Improving the relationship with the boss. Time management. Finding success away from work.

7. Coaching about the Client’s Finances

Money troubles. Questions coaches can ask about money. Money troubles among couples. Discussing money matters. Overspending. Setting a budget. Setting an allowance. If the money won’t stretch. Making a contribution to others. Steps the client should take.

8. Clients and their Addictions

The extent of the problem. The coach’s attitude towards drugs. Food addicts. Smoking – Smoking and the coach. Drinking. Gambling. Tranquillisers. Amphetamines. Cannabis. Dealing with the addict.

9. Love, Sexuality and Partnerships

Clients who aren’t in a long term relationship. Clients who are in a long term relationship. Attitudes towards the relationship. Problems in the relationship. Adultery. Loss of libido (sex drive). Infertility. Sexual difficulty.

10. Parenting

Age 0-3. Toy choices. Dealing with fears. Discipline. Age 4-8. Choice of friends. Sibling rivalry. Learning disabilities. Communication. TV time and Homework. Teaching appropriate values. Age 9-13. Puberty and Sex education. Money. Bullying. Building confidence. House rules. Age 14-18. Alcohol and drugs. Dating.

11. Clients and Stress

Stress – getting the right level of stress. Identifying stress. Conquering stress. Tension headaches. Getting in control. Physical changes. Other ways the client can conquer stress. Depression. Symptoms of stress. Refuges. Dealing with the depressed client. Actions a client can take. Self image. Endogenous depression. Anti depressants. Getting more sleep.

12. How to find Clients

How will you position yourself. Sources of work. Your website. Making your website work. Your e-book. Networking. Leaflet drop. Seminars. Using PR to get business. Gaining referrals. Advertising.

13. Handling the Initial Enquiry

How to respond to an enquiry. The cautious prospect. Identify the client’s area of concern. Listen for buying signals. Move towards a sale. Talk about payment. Finishing the call. Next steps for the unsure prospect. Next steps for your new client. Keeping track of your prospects.

14. Paperwork for your First Client

The ‘Welcome’ letter to the client. Brochure. Checklist. ‘Life Satisfaction Check’ Form. ‘My commitment to you’ Form. ‘What I need from you’ Form. Questionnaire. Your own systems and paperwork.

15. Your First Meeting

A quick re-cap. How coaching works. The first call. The first face to face meeting. What coaching isn’t. Helping the client reach a conclusion. A note about medical conditions. When coaching fails. Listening skills. Don’t use jargon. The presenting problem. Challenging the client. Emotional or sexual involvement. The right attributes for a client.

16. The Advanced Coach

How much should you charge? Putting up your charges. Discounts. Payment. Terminating the sessions. Competition. The coaching business. Keeping clients and the bank manager happy. Client files. Handling clients you don’t like. The ‘form of business’. Your business name. Keeping the books. Your accountant. Paying tax. Liasing with other professionals. Using Transactional Analysis.

17. Workplace Coaching

Getting into a company. Watching for signs of stress. Helping people become more successful at work. The client’s body language. Your body language. Eight ways to make the right impression. Four ways to use body language.

18. Spirituality Coaching

What is spirituality? Different types of spirituality. A framework for spiritual life coaching. First, discuss the client’s belief system with them. Knowing which approach to take with a client. Introducing spirituality into a client’s life. Spiritual techniques to choose from. Leisure activities that help in attaining spirituality. Understanding the effect of different cultures on the client’s spiritual life. How spiritual communities affect the client’s behaviour.

19. Small Business Coaching

Becoming a small business coach. Typical coaching failings. Helping your client secure a loan. Your client’s cost control. Improving your client’s marketing. Your client’s relationship with their customers. How your client can keep abreast of new developments. Helping your client lead and delegate authority. How can your client improve operations. Recruitment. Motivating the team. Innovate or perish – generating creativity. Helping your client pick a suitable business structure. Helping your client build a strong partnership.

20. Retirement Coaching

Statistics and facts to consider on retirement. Eight areas where retirees need coaching. Life purpose. Personal relationships. Parenting and grand-parenting. Money issues. Staying healthy. Leisure activities. Time management. Other areas to consider.

21. Platinum Coaching

What is Platinum Coaching? Why it’s relevant to you, the coach.How it works for your clients. Feature of a platinum coaching programme. What kinds of coaching can you offer. How to attract clients to a platinum coaching programme. Positioning your platinum programme. Examples of platinum coaching programmes. Pricing. Duration. Numbers of clients.


Go to the bottom of this page to see how much the course costs.

The course is customised, personally for you

Your course is fully personalised, and tailored to your individual profile and needs. We carefully evaluate your assignments, and show you how to improve. We provide advice that you can’t get anywhere else, and we give you the encouragement that you’ll need to succeed.

The courses are based on the real world. By the end of the course, you’ll have met all the main problems that an life coach encounters. So there won’t be any surprises when you face a client.

You’ll also have two advantages over coaches who have learned “on the job”. They have rarely been taught the craft in a systematic way (so they’re less professional); and they rarely know the full range of opportunities available.

Here’s what you’ll find in your course pack:

  • A sturdily bound set of course modules that lies flat for ease of study. Detailed, practical information that guides you skilfully towards becoming a professional life coach.
  • 14 assignments. Your assignments will be carefully marked with personal advice by an experienced tutor.
  • A stylish case that keeps all your course material.
  • A study guide and planner that helps you organize your study.
  • A life coaching text book.
  • The opportunity to link up with other students to practice your coaching techniques with.
  • A Life Coaching Manual that contains lots of useful forms and documents to help you work with your clients.
  • Self-assessment exercises. They occur throughout the course to help check that you can tackle each type of client and project.
  • A folder for your completed assignments.
  • Question and Answer sheets for you to have your queries answered.
  • The contact details for your personal tutor.
  • Details of how to contact other students.

And when you complete the course, you’ll get the following items:

  • A handsome Diploma to frame and display on your wall.
  • A reference from us confirming that you have completed the course.
  • An ‘Approved Life Coach’ logo to use on your notepaper and your website.
  • Your name on the ‘Approved Life Coach’ listing.
  • We’ll send a free press release to your local newspapers announcing your success (if you request it).

It’s time to get started

Having read this far, you’ve got what it takes – motivation. Fill out the enrolment form now, because this is where the adventure and rewards begin. It’s easy to start:

  1. Go to the online enrolment form, and sign up. It’s quite straightforward. If you need help or information, write, email, or phone the Blackford Centre.
  2. We’ll send you the full course materials within 7 days (if you get the printed edition). And you’ll have immediate access to the online edition.
  3. When you get the course, read the first module. It’s laid out in an easy-to-follow format. Then do the first assignment.
  4. Do the same for the other modules, until you reach the end of the course. By then, you’ll probably be taking your first steps towards being a life coach.

We look forward to helping you succeed.

Interventionist Practitioner 2020 – with Dr Darren Stevens
4 days a week for 3 weeks Mon/Tues/Wed/Thur
weekdays between 60mins and 90mins starting at 1pm BST
Aug 17 – Sep 3
Price £250 (£300 inclusive of VAT for UK residents, £270 if paying by paypal)

Interventionsit Master Practitioner 2020 June 15 – July 3
weekdays between 60mins and 90mins starting at 1pm BST
Price £300 (£360 inclusive of VAT for UK residents)

Interventionist Development Training 2020 July 13 – 17 and Sep 7 – 11 (both modules)
+ agreed assisting on open programmes
Price £400 (£480 inclusive of VAT for UK residents, £430 if paying by paypal from outside of the UK)